Field Experience
Impact Stories: Social Campaign
Un/Do Mindset
Un/Do Mindset
Role: Social Media Designer / Duration: Sep 2024 - Present / Tools: Adobe Illustrator, Canva
Project Overview
A dynamic social media design initiative for Un/Do Mindset, crafting cohesive visual narratives across digital platforms while maintaining brand consistency and engagement through strategic design solutions.
Problem/Challenge
The challenge was maintaining brand consistency across social platforms while meeting rapid turnaround for time-sensitive content. This required balancing platform-specific design requirements with brand guidelines while keeping visuals engaging.
Brand Guidelines
Process
Designed modular template systems and unified brand elements for quick content creation. This structured workflow allows for efficient research, drafting, and revision cycles based on team feedback.
Workflow Diagram
Templet
Final Outcomes
The design system enhanced Un/Do Mindset’s visibility through cohesive marketing materials and distinct visual language. Our streamlined process enabled quick response to event content while maintaining design quality and consistent social presence.
Brief
Graphic to share our Linktree where we have all the important links. A few different ones to rotate throughout the year.
Create podcast announcement highlighting youth mental health stories
Design social media content highlighting humanity for Human Rights Day campaign
