Field Experience
E-commerce Brand & Web Templates
Dreamimi
Dreamimi
Role: Brand Designer / Duration: 1week / Tools: Adobe Photoshop, Adobe Illustrator, Adobe XD
Project Overview
A comprehensive brand identity refresh for an e-commerce DIY craft platform, harmonizing vibrant product offerings with a soothing pastel aesthetic through strategic visual design.
Problem/Challenge
The existing logo and website lacked visual harmony with the vibrant DIY product line. Despite the platform’s creative offerings, the disconnected visual elements and inconsistent branding failed to effectively engage craft enthusiasts.
Moodboard
Process
Created a logo system merging moon and star elements into a cohesive design. The primary logo features a half-moon ‘D’ with integrated star details, accompanied by both English and Korean versions. Developed a minimalist ‘DM’ thumbnail while maintaining the dreamy aesthetic through soft shadows and rounded typography.
Logo
Design Componets
Product Description Pages
Final Outcomes
Produced a comprehensive brand refresh including a versatile logo system, pastel-themed web templates, and product page designs that elevated the e-commerce experience. The new design system unified vibrant DIY products with dreamy aesthetics while streamlining the online shopping journey.
Project link: Smartstore Dreamimi
