Field Experience
Social Media Campaign Design Project Europa
LucentDesignsMedia
LucentDesignsMedia
Role: Commission Graphic Designer / Duration: a week / Tools: Adobe Illustrator
Project Overview
Created cohesive social media graphics for Project Europa's summer campaign, showcasing iconic European destinations through unified visual design.
Client Requirements:
- Countries Feature: Sweden, Germany, France, Spain, Switzerland, Malta & Campaign Title
- Deliverables: 14 graphics total (7 designs × 2 sizes each)
- Platform Sizes: Facebook/LinkedIn (2400×1260px), Instagram (1080×1350px)
- Brand Guidelines: Silver and gold color palette, 'Agraham' logo font
- Content Focus: Key cultural landmarks and features for each country
- Deliverables: 14 graphics total (7 designs × 2 sizes each)
- Platform Sizes: Facebook/LinkedIn (2400×1260px), Instagram (1080×1350px)
- Brand Guidelines: Silver and gold color palette, 'Agraham' logo font
- Content Focus: Key cultural landmarks and features for each country
Problem/Challenge
Maintaining consistent graphic style across all designs while creating intuitive, recognizable icons that clearly represent each country's identity. Additionally, ensuring visual cohesion between two different format sizes for optimal cross-platform deployment.
Design Guide
Established visual foundation using silver and gold color palette, 'Agraham' typography, and reference from the previous 'Urbanesque' campaign and more.
Process
Started by researching iconic landmarks and representative symbols for each country. Created individual landmark illustrations, then refined the visual language through layout development and iterative design adjustments for consistent styling across all graphics.
Final Outcomes
Delivered 14 social media graphics featuring iconic European landmarks including the Eiffel Tower, Brandenburg Gate, Sagrada Familia, and Matterhorn. The campaign launched successfully on June 9, 2025, with full client approval. Created a consistent design system that maintains visual unity across different countries and platform formats.
Client Feedback:
"These designs are wonderful! All of them have been reviewed by our team and have been approved. Great work!" - Team Review
"These designs are wonderful! All of them have been reviewed by our team and have been approved. Great work!" - Team Review
Instagram (1080×1350px)
Facebook/LinkedIn (2400×1260px)
Project link: Instagram | Linkedin
